Nancy LiU’s
Portfolio
ARTIST MANAGEMENT • FAN ENGAGEMENT • MARKETING & DESIGN
hello!
My name is Nancy,
a detail-oriented and creative individual with diverse industry background in artist development, touring, and fan engagement. I am passionate about building communities and meaningful connections in music through A&R and strategic collaborations. I strive to uplift emerging talent by bridging opportunities and connecting creatives to promote growth.
where I’ve been:
work experience
work experience
Artist Management Intern
LoyalT Management
June 2025 - August 2025
Talent Relations Lead
HALSUG
February 2024 - March 2025
Assistant to Touring Director
Unbound Entertainment
September 2023 - February 2024
Artist Development Intern
Music Forward
September 2023 - December 2023
Music Publishing Marketing Intern
Reservoir Media
Present
notable projects
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lydia ganada & xeanne @ tasa night market
Booked headlining artists to perform at the annual TASA Night Market, the largest Asian student body event on campus, for the first time in its history.
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K-Play! Fest JUNNY project
Compiled over 20 videos and fan messages to a fan video played at the end of the performance. Designed banner and passed out over 500 to all attendees.
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Artist Playlist Collaboration
Spearheaded artist research, outreach, content marketing and graphic design for each playlist. Allowed artists to connect deeper with their fans by sharing their current rotation, garnering over 20K views.
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peronal brand style guide
Designed using Adobe Photoshop and Illustrator